In January 2024, I created new brand guidelines for my vintage skiwear brand, Lazy Lizard.
I started my brand in February 2020 after I finished my ski season. I love the bright, crazy patterns of 80s and 90s skiwear – the ski slopes are one of the only places you can go completely wild with your outfit and no one bats an eye! Although many vintage shops and brands are in the market, I noticed a gap for a brand specialising in skiwear.
Running my own brand is a fantastic hobby and creative outlet for me. I can practice my skills in marketing and branding, and test new ideas by making my own decisions. It’s also a way for me to make a profit from my second-hand shopping addiction!
