Following the success of our advertising in the earlier issues of Life Magazines, we decided to accompany our advert with editorial content in the Jan 2020 travel issue. I wrote an article introducing Alpine Luxury Chalets, including who we are, what we do and why readers should book their next luxury ski holiday with us!
Continue reading “Article & Advert – The Life Magazines Jan 2020”Author: Elizabeth Willis
Print Advert Designs – Alpine Luxury Chalets
As a member of the marketing team for Alpine Luxury Chalets, I was required to design an advert for the Fish Media Group, to be printed in their magazine titles such as Chelsea Life, Belgravia Life, Richmond Life etc. My designs can be found below, including the final image sent for print.
Continue reading “Print Advert Designs – Alpine Luxury Chalets”Advert – The Life Magazines Oct 2019
The advert I designed for Alpine Luxury Chalets in the November issue of Chelsea Life magazine, published by Fish Media Group.
Continue reading “Advert – The Life Magazines Oct 2019”Resort Guides – Video Editing
I created two ski resort guides for the Alpine Answers YouTube channel, covering two of our most popular resorts: Val d’Isere and Meribel. The videos contain footage from the respective tourist offices, alongside still images of the properties we sell. I created the videos using Adobe Premiere Pro and AfterEffects. As of May 2020, the Val d’Isere Resort Guide currently has 2.4k views and is the most viewed video on the Alpine Answers channel. The Meribel video has 1.5k views.
Continue reading “Resort Guides – Video Editing”Chalets in Meribel – Video Editing
I created this video for the Alpine Answers Chalets In Meribel landing page. It is an introduction video showing the kinds of properties we offer in Meribel, from good value chalets to the most luxurious. I used Adobe Premiere Pro and AfterEffects to edit the footage and graphics.
The video was designed to improve SEO and the Google ranking of the Chalets in Meribel page. I am in the process of creating more videos for our other key resorts including Val d’Isere, Morzine and St Anton.
The Wildlife Festival Capsule Collection from Pretty Little Thing – Posters
As part of my Final Major Project at university, I produced a new creative marketing campaign for Pretty Little Thing. My campaign idea was supported by research undertaken in the Individual Project Report and draws on elements of experiential marketing at music festivals.
The core of my idea was a collaboration between Pretty Little Thing (PLT), the glitter brand Dust & Dance and Wildlife Festival. The campaign would include a capsule collection of festival clothing and accessories, demonstrated by the lookbook. This collection would be launched and initially sold exclusively at Wildlife Festival. Customers would be able to visit the PLT activation at the festival, where they can browse and buy the collection. Three famous bloggers (Em Davies, Mika Francis and Carms London) would be there to meet customers and act as ‘personal shoppers’ to help them choose their new festival outfits. Dust & Dance would also be present to provide customers with glitter hair and makeup. This is illustrated by the concept art. This activation would allow customers to create a positive emotional connection with the PLT brand, as they would have the opportunity to have a festival makeover, styled by their favourite bloggers. After the festival, the collection would then be made available online.
The campaign would be promoted across the brand’s digital touchpoints including social media, website and email marketing. These three posters are an example of how the collection and festival activation could be promoted.
In order to create my posters, I styled three models with Dust & Dance glitter makeup and photographed them. I then photoshopped these images with second-hand imagery of festivals to create a double exposure effect. I then placed these images into a poster design I had created, inspired by an image I found on Pinterest. I was particularly proud of this element of my creative campaign.
The Wildlife Festival Capsule Collection from Pretty Little Thing – Lookbook
As part of my Final Major Project at university, I produced an idea for a new creative marketing campaign for Pretty Little Thing. My campaign idea was supported by research undertaken in the Individual Project Report and draws on elements of experiential marketing at music festivals. I received a high first for this assignment.
The core of my idea was a collaboration between Pretty Little Thing (PLT), glitter brand Dust & Dance and Wildlife Festival. The campaign will include a capsule collection of festival clothing and accessories. To demonstrate this, I created a large concertina lookbook (11.5in2) of images of products and outfits from the PLT website I felt would fit within the collection. I styled and creatively directed a photoshoot on Southampton Common in order to capture my images; I was also photographer. Selected pages from the lookbook can be seen below.
This collection was designed to be launched and initially sold exclusively at Wildlife Festival. Customers would be able to visit the PLT activation at the festival, where they could browse and buy the collection. Three famous bloggers (Em Davies, Mika Francis and Carms London) would there to meet customers and act as ‘personal shoppers’ to help them choose their new festival outfits. Dust & Dance would also be present to provide customers with glitter hair and makeup. This is illustrated by the concept art. This activation would allow customers to create a positive emotional connection with the PLT brand, as they would have the opportunity to have a festival makeover, styled by their favourite bloggers. After the festival, the collection would then be made available online.
The campaign would be promoted across the brand’s digital touchpoints including social media, website and email marketing. I made three posters as an example of how the collection and festival activation could be promoted.
For a full copy of this lookbook, please email me at elizabethrubyy@yahoo.com
Festival Season – Individual Project Report
As part of my Final Major Project at university, I produced a 5,000-word Individual Project Report. I presented this report in the style of a magazine, entitled ‘Festival Season’, which explored the following question:
Brands like H&M, Sephora and Revolve have been capitalising on the opportunities created by music festivals like Coachella in the US. Can British brands create similar opportunities at UK festivals?
My essay investigated the shift away from traditional forms of marketing towards experiential marketing, and the increasing importance of creating brand experiences around a product for the millennial consumer. With this in mind, the report then explored the opportunities created by music festivals as a venue for experiential marketing to UK consumers. Events such as these are ripe for development by UK brands, as demonstrated by the huge success of brand activations at US festivals, most notably Coachella. The focus of the report was on the marketing opportunities presented by music festivals, either by a brands having a physical presence at events or by them harnessing the interest in festival season to promote products. Selected pages from the essay can be seen below.
Alongside my Individual Project Report, I produced a creative campaign demonstrating my idea for a new creative marketing campaign for Pretty Little Thing that draws on elements of experiential marketing at music festivals explored in the report. The core of my idea was a collaboration between Pretty Little Thing, glitter brand Dust & Dance and Wildlife Festival. My creative campaign included a capsule collection of festival clothing and accessories, illustrated in a lookbook; concept art depicting the launch activation at Wildlife Festival and a series of posters to support promotion across the brand’s digital touchpoints.
I received a high first for this assignment.
Although most of the report contained second-hand imagery, I used my own image of Wildlife Festival on page 68.
For a full copy of this report, please email me at elizabethrubyy@yahoo.com
London Research Board
As part of our Final Major Project module at university, we visited London to do some visual research to inform our inital ideas. I visited Harrods, Dover Street Market, and Soho.
Dover Street Market is one of my favourite department stores to visit, as I love the conceptual visual merchandising and interesting products. While in Soho, I also visited the Axel Arigato store, which was another favourite. I hadn’t heard of the brand before, but I really liked their minimal style and colour palette, as well as the neutral stone of their store design.
Once I had come home, I used this opportunity to practice my digital skills creating moodboards. I practised using photoshop to cut out objects like the yellow elephant handbag. I also experimented with a gradient effect on the images. The colour scheme of the moodboard was quite different to what I normally create, but overall I was very pleased with the final board. I like the mix of a neutral, industrial feel with bright colour accents.
Writing for the Creative Industries
As part of our final year at University, we were required to take an optional module to compliment our studies. I chose Writing for the Creative Industries, as I have always enjoyed creative writing and felt it would be the most useful skill for my career. For part of our assignment, I wrote an article about the issue of false confessions within the US Justice System and compared this to the UK. I was inspired by the Netflix series ‘The Confession Tapes’, and I used one of the cases from this series to base my article around.
I was awarded a first for this assignment. The mock-up e-book of my article can be seen below.
