Author: Elizabeth Willis

Trend Forecasting

Posted on by Elizabeth Willis

Trend forecasting was one of my first assignments for my second year at university. We were placed into groups to research and develop a trend for AW17 and beyond, to be presented to the rest of our course after 6 weeks. My group developed a trend called ‘Global Forming’: consumers wanting to behave more responsibly towards the planet and towards one another. One of my tasks was to design the slides for the final presentation; some examples can be seen below.

Unless otherwise stated, all images are my own.

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(London Sky Garden image sourced from Wikipedia)

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(There is No Planet B image sourced from Tumblr)

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(Alpaca images sourced from Pinterest)

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Integrated Promotional Strategy Creative Campaign

Posted on by Elizabeth Willis

To support my Integrated Promotional Strategy for Oxfam, I was asked to create a creative campaign of six mood boards. The first four mood board topics were set for us (Consumer Pen Portrait, Visual Merchandising Concept, 5-piece Look Book and Social Media) and the last two were left for us to personalise to our own campaigns. To accompany my idea, I chose to create a storyboard for one of my ‘Are you Oxfam?’ video advertisements, and a mood board outlining my vision for the flagship store launch party. My six mood boards, created using InDesign, can be seen below.

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Integrated Promotional Strategy Visual Report

Posted on by Elizabeth Willis

As part of my Fashion Promotion module at university, I was asked to create an Integrated Promotional Strategy for Oxfam, focusing on their image as a fashion brand. My idea involved setting up a flagship store in the building currently occupied by BHS on Oxford Street. The store would be promoted with a ‘tour’ of pop-up shops in 5 major British cities, before a launch party and catwalk show during LFW SS17. This would also be supported by an ‘Are you Oxfam?’ print and video advertising campaign. Some pages from my visual report, created using Photoshop and InDesign, can be seen below.

Some pages from my visual report, created using InDesign, can be seen below. Most of the images are my own, taken in our university photography studio and edited on Photoshop.

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