Category: Brand Marketing

Creative Branding for Fashion Creative Campaign

Part of the Creative Branding for Fashion report required us to demonstrate our work visually. I created 7 mood boards to accompany my research. These included four brand boards to go alongside my case studies used throughout my report: Mulberry, Stella McCartney, Dries Van Noten and Fendi. I also created two consumer pen portraits, and a map visualising facts about fur in fashion around the world. All the boards used a combination of my own photos and second-hand imagery. My boards can be seen below.

 

Creative Branding for Fashion Assingment

As part of our Creative Branding for Fashion module at university, we were required to write a 3,000 word report examining a strategic issue faced by the modern luxury fashion industry. I chose to explore the issues surrounding the use of animal products in the fashion industry, as this is a particular area of interest for me. I focused on three main areas: furs, exotic skins and leathers. My report received a First, and some sample pages can be seen below.