In preparation for the RHS Shows in 2024, I designed volunteer name badge templates for each of the four shows. These templates were made to fit each show’s brand guidelines, and can be personalised with volunteer’s names.
I also designed a poster for the RHS Show Exhibitor team to promote their Code of Conduct for exhibitors. I created this in the All Shows brand, so that it could be saved and reused at all the 2024 shows.
I designed several branded assets for the RHS Lindley Library team in London to help them transition to the new RHS brand. I created an open/closed sign for them and a poster explaining their opening hours. I also designed a sticker for the instant payment machine, to help fund more donations to the Lindley Library. These assets were designed using the main RHS brand.
As part of our marketing efforts to encourage our applicants to enrol with us, we created a Student Guidebook for offer holders aged 18+. It contains useful and fun information including apps to help with their studies, local lunch spots and travel tips. To create the guide for 2022, I edited and updated a previous version written by one of our students when she was at the Academy.
Once the content was up-to-date, I redesigned the layout of the guidebook using Adobe InDesign. The Guidebook was then sent out to everyone who holds an offer to study for an undergraduate degree or Level 4 diploma at the FRA in September.
Following the launch of our new online courses in 2022, I adapted our current prospectus to create an Online Course guide. It includes all the pages from the main prospectus that would be relevant to a student studying remotely at the FRA, as well as information specific to our online course offering.
See the FRA Online Course Guide 2022-23
In October 2021, I supported the Business Development Team with the creation of the first FRA internal newsletter. I wrote the newsletter content using the information provided by the newsletter reps from each department at the Academy. Using Adobe InDesign, I designed a fun and engaging layout for the newsletter, to encourage staff to read it and help promote internal communications across the Academy.
Part of my role at the Fashion Retail Academy is the management of the Prospectus project every year. I source, edit and write the content to be included in the prospectus, working with teams across the Academy.
During the summer of 2021, I also created the graphic design for the 2022-23 Prospectus using Adobe InDesign. When the project was complete, I worked with our printing agency to make sure the final products were printed to our specifications and budget. We printed 3,000 copies in two print runs, in October 2021 and January 2022.
See the full copy of the FRA Prospectus 2022-23
When I started at the Fashion Retail Academy in June 2021, my first task was to create the Tone of Voice guidelines. I researched other brands I thought had a strong Tone of Voice and used their guides as inspiration to create my own. I wrote the guidelines for the FRA and then designed the document using Adobe InDesign.
After sharing the guide with the rest of my marketing team, I continue to be the guardian of our tone of voice, making sure all our marketing communications follow the specifications.
At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.
Continue reading “Ski Holiday Infographics”I created 2 small infographics for the Alpine Answers homepage and About Us pages, detailing the benefits of booking a ski holiday with us. I used simple vector graphics from Freepik and customised them to fit our brand image.
Continue reading “Why Book With Us? – Graphics”I have created a number of ski-holiday-related infographics using Adobe InDesign as part of my marketing work with Alpine Answers.
These infographics are shared on Alpine Answers social media channels, such as Pinterest, Facebook and Twitter, and also sent out in the email newsletters to nearly 8,000 subscribers.
Continue reading “Ski Infographics”