Category: University

Trend Forecasting Showcase – WeAre!2017

Posted on by Elizabeth Willis

As part of our university course, the second year students in Fashion Marketing and Management create an exhibition in early February showcasing their work from the Fashion Communication module.

I projected managed this exhibition, which we named WeAre!2017, including a VIP launch night party. My responsibilities included overseeing the creation of an invitation, which was then sent out to an invite list created by the Press Team. I was also responsible for organising refreshments for the launch party, as well as fundraising our budget to purchase these. I also organised the Set Up Team to help curate and prepare the show space, as well as the Social Media team for promoting the event. The exhibition was open to the public from the 17th to 24th of February (excluding weekends), and I also needed to ensure we had volunteers in the show space at all times during opening hours. I really enjoyed my role as project manager, and the exhibition and VIP launch party were both great successes.

On Wednesday 22nd February, representatives from the URBN group talent team gave a lecture to second- and third-year fashion students at WSA, and also visited our exhibition. This was especially important for us, as our projects were focused around an URBN brand of our choice: either Urban Outfitters, Anthropologie or Free People.

I have included images below of the exhibition, the launch event and the visit from the URBN recruitment team.

 

WeAre!2017 Invite

We Are!2017 Exhibition

My images and mood board featured in the exhibition.

WeAre!2017 VIP Launch Party

Visit from the URBN Talent Recruiters

From Left: Elizabeth, Kate and Zoe from URBN, Kelsea and me

Fashion Communication Creative Campaign

Posted on by Elizabeth Willis

Another part of our Fashion Communication module required us to create 3 mood boards to accompany our report. One of these boards had to be a visualisation of our trend developed during our group work. I also developed a mock-up of an editorial for Urban Outfitters in Dazed magazine (using my own photography), and a ‘press pack’ board which included an example press release with potential supporting images, and ideas of who the release would be sent to. My three boards can be seen below.

 

‘Global Forming’ Trend Board

Dazed Editorial Board

Press Pack Board

Fashion Communications Assignment

Posted on by Elizabeth Willis

As part of our Fashion Communication module at university, we were required to write a 3,000 word report. This report included details on the Trend Forecasting process and the trend we had developed in our group work; and a communications strategy, influenced by our trend, for our chosen brand from the URBN group.

I chose to develop a plan for Urban Outfitters, and my report was given a first. Some example pages from my report can be seen below.

 

 

 

Communications Plan Synopsis

Posted on by Elizabeth Willis

As part of my Fashion Communication module, I have to write a 3,000-word illustrated project report on a communications strategy for a brand in the URBN group. This campaign would be influenced by our previous trend forecasting work. I chose to create a campaign Urban Outfitters.

Before beginning my main report, I created a mood board, including a 300-word synopsis of my idea, to be informally marked by my tutor to check my ideas and progress. My synopsis can be seen below.

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Trend Forecasting

Posted on by Elizabeth Willis

Trend forecasting was one of my first assignments for my second year at university. We were placed into groups to research and develop a trend for AW17 and beyond, to be presented to the rest of our course after 6 weeks. My group developed a trend called ‘Global Forming’: consumers wanting to behave more responsibly towards the planet and towards one another. One of my tasks was to design the slides for the final presentation; some examples can be seen below.

Unless otherwise stated, all images are my own.

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(London Sky Garden image sourced from Wikipedia)

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(There is No Planet B image sourced from Tumblr)

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(Alpaca images sourced from Pinterest)

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Integrated Promotional Strategy Creative Campaign

Posted on by Elizabeth Willis

To support my Integrated Promotional Strategy for Oxfam, I was asked to create a creative campaign of six mood boards. The first four mood board topics were set for us (Consumer Pen Portrait, Visual Merchandising Concept, 5-piece Look Book and Social Media) and the last two were left for us to personalise to our own campaigns. To accompany my idea, I chose to create a storyboard for one of my ‘Are you Oxfam?’ video advertisements, and a mood board outlining my vision for the flagship store launch party. My six mood boards, created using InDesign, can be seen below.

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Integrated Promotional Strategy Visual Report

Posted on by Elizabeth Willis

As part of my Fashion Promotion module at university, I was asked to create an Integrated Promotional Strategy for Oxfam, focusing on their image as a fashion brand. My idea involved setting up a flagship store in the building currently occupied by BHS on Oxford Street. The store would be promoted with a ‘tour’ of pop-up shops in 5 major British cities, before a launch party and catwalk show during LFW SS17. This would also be supported by an ‘Are you Oxfam?’ print and video advertising campaign. Some pages from my visual report, created using Photoshop and InDesign, can be seen below.

Some pages from my visual report, created using InDesign, can be seen below. Most of the images are my own, taken in our university photography studio and edited on Photoshop.

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