On February 9, I successfully completed the Google Analytics certification from Google Skillshop. This course covers the latest developments in Google Analytics 4, teaching everything from how to set up GA4 properties and start collecting data to using reports to analyse audiences and track conversions. I took this course to develop my skills in GA, having previously used Universal Analytics to monitor website data. I find it fascinating the level of insight that Google Analytics can produce, particularly when combined with the power of software like Google Ads and Search Ads 360.
